YOUR WORK WON’T SPEAK FOR ITSELF

Executive coaching for ambitious VPs and senior leaders who don’t follow traditional playbooks. I help you get seen, heard, and promoted, so the right people finally see your impact the way you do.

BOOK A FREE 30-MIN STRATEGY SESSION

TRUSTED BY LEADERS at

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YOU’VE OUTGROWN

WHAT GOT YOU HERE

THE STEP CHANGE

From executor to executive

Comparison chart of roles with their defining characteristics. The left column lists roles: The Executor, The Executive, The Recognizer, The Worker, and The Judge. The right column describes each role's key traits, such as speaking for itself, making impact, recognizing results, working harder in delays, reading the environment, and relying on judgment.

The work that made you exceptional is the work that's now holding you back. Getting to the next level isn't about doing more of it. It's a step change in how you operate.

CLIENT RESULTS

  • A CLIENT SECURED AN EXECUTIVE ROLE AND A $90,000 SALARY INCREASE AFTER JUST FOUR COACHING SESSIONS

  • A CEO EXPERIENCED BETTER CROSS-FUNCTIONAL COMMUNICATION AND COLLABORATION ACROSS THE TEAM AFTER 1 OFFSITE

  • A CLIENT RECEIVED A RARE PERFECT PERFORMANCE REVIEW RATING AFTER JUST 6 MONTHS OF COACHING

  • A CLIENT EXPERIENCED MORE EASE, MORE CONFIDENCE, FEWER HOURS WORKED, AND LESS STRESS WITHIN ONLY 3 MONTHS OF COACHING

  • A CLIENT WON UNANIMOUS APPROVAL FROM EXECUTIVE STAKEHOLDERS FOR A HIGH-STAKES STRATEGIC INITIATIVE AFTER REFINING THEIR PITCH AND PRESENTATION WITH ME.

  • NAVIGATED A SUCCESSFUL TRANSITION FROM CONSULTING SOLO TO AN IN-HOUSE LEADERSHIP ROLE WITH TAILORED COACHING AND STRATEGIC PLANNING.

  • SECURED DREAM LEADERSHIP ROLE & A SIGNIFICANT SALARY INCREASE AFTER JUST 3 SESSIONS

WHO I WORK WITH

For leaders ready to make the step change

VPs and C-Suite Leaders

You're operating at the top and the next level is a different game entirely. You need sharper positioning and the executive presence to match the room you're in.

Newly promoted leaders

You just stepped up and the skills that earned you the role aren't the ones the role now demands. You want to make that shift fast, not learn it the hard way.

High performers who feel misunderstood

You deliver, but your impact isn't landing with the people who decide promotions. You're not being overlooked. You're being misunderstood, and we fix that.

Leaders navigating high-stakes transitions

A new mandate, a bigger seat, a make-or-break moment in a fast-moving company, requires the right strategy.

WHAT YOU’LL WALK AWAY WITH

Three months. A different trajectory.

Most professionals jump straight to execution. My Tell Me What To Do Method starts one step earlier with what's actually holding you back, not the symptom you walked in with. From there, we build the strategy, the narrative, and the communication that make your work impossible to miss. Three months. Applied across every direction you need to lead up, down, across, and within yourself.

A clear narrative for why you're the obvious next-level leader, not just a great executor

Executive presence and communication strategies that land in high-stakes contexts

A promotion strategy that's specific to your company, your politics, and your career

The ability to manage up, influence sideways, and make your impact legible

Know exactly what to say in your reviews, skip-level meetings, and every other moment that actually matters

HOW IT WORKS

A clear path, not trial and error.

BOOK A FREE STRATEGY SESSION

We start with a conversation about where you are, where you want to be, and what's actually getting in the way — it's almost never what you think.

01.

A free strategy session.

A 60-minute deep dive plus assessments (including Deeper Signals) to build a coaching plan tailored to your goals, with no generic frameworks.

A deep-dive onboarding & assessment

02.

Biweekly 60-minute sessions where we build the strategy, the narrative, and the executive presence that get you recognized and promoted.

03.

Biweekly 1:1 coaching for 3 months

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ABOUT ASHLEY

I went from an IC to a VP in 5 years, I’ll show you how.

I spent 10 years in tech and went from individual contributor to VP in five years — quadrupling my income along the way. I learned the hard way that your work doesn't speak for itself. You have to.

Today I coach directors, VPs, and senior leaders at companies like Airbnb, Meta, Citi, A24, and JLL who are done letting their work speak for itself. My coaching is tactical and strategic — I help you figure out what's actually holding you back, build the right strategy against it, and stay in your corner until it works.

Real Talk - CLIENT TESTIMONIALS

  • “I reached out to Ashley at a time in my career when I needed guidance and someone to remind me how much I have to offer. Ashley is an expert at listening to you and truly understanding what you are passionate about and skilled at and then coming up with a strategy to get you into roles that utilize those skills and passions. I felt strongly about having a woman coach who truly understood some of the hurdles women face in career searches. With Ashley's expert guidance, I was able to ultimately a new role with a significant salary increase and leadership advancement opportunity.”

    Assistant Director, Learning at an Ivy League Institution

  • "I initially sought a coach to help me find clarity and meaning in my next career move. What I received in Ashley was a coach who helped me unlock my purpose and instilled in me the courage to ask for what I deserved. She is smart, caring, and exceptionally strategic. Every time we spoke, I left feeling more empowered and confident in my abilities. She knows exactly the right questions to ask, and she was quick in tailoring her approach to meet my specific needs. Ashley has been an invaluable partner in the short time we've worked together, and I can't imagine a world where she is not a part of my journey."

    VP, Marketing at one of the world’s leading publishing powerhouses

  • “I was looking to work with a coach because I felt that I wanted some outside insight about my current role, my career, and my professional future. I especially wanted to work with Ashley because I knew there would be a level of shorthand because she is a high-performing senior level Black woman executive. This meant that we were able to be efficient with our time together; I wasn’t educating on intersectionality, identity politics, representation gaps, microagressions and more. She immediately understood what it meant to be a high-performing, high-level executive. Ashley provided validation, clarity, and tools to own my leadership free of self-doubt and fear. With Ashley, I have become a more sure-footed leader of teams that I managed. It has been valuable context for setting expectations and understanding my worth and value, not only in my place of employment, but also in my industry. Ashley, you are my secret power.”

    SVP, Communications at an award-winning PR agency

  • “Ashley is an exceptionally talented coach and I would recommend her to anyone. From our first meeting, she instantly connected with me and was able to listen and uncover insights about myself that I was blind to - it felt like she really 'got' me, despite us having just met. For every session Ashley came prepared and clearly having put deep thought into the time we were going to spend together. Despite having a week or two between sessions, she was able to seamlessly pick up where we left off, continuing the flow of the prior work. I am so grateful to have worked with Ashley and would recommend her to any high performer looking to refine their vision and take action.”

    Student at Harvard Business School

  • “I would describe my coaching experience with you as meeting with a highly qualified distant cousin. The coaching felt tailored to me, you gave me real-time feedback and homework, and you were very direct about the things I needed to improve versus where I was doing well. As someone who always looks for ways to do better, you took time to make sure I acknowledged my wins and not just move on to the next thing without congratulating myself. You were very encouraging, thorough, warm, and relatable. I appreciated how you allowed for space to vent a bit professionally, but you always tied it back to a few actionable items so that it didn't just feel like a venting session. You listened, processed, and then provided me with ways to solve the issue or pivot. I would give a 10/10 rating on coaching.”

    HR & Experience Lead at a leading entertainment company

  • “I am more self-assured, empowered and intentional in how I communicate with my my CEO. When I started I felt like often what I said or shared with my leader fell on deaf ears or wasn't relevant. Now I have greater confidence in the impact, relevance and reception of what I communicate - that's huge! That's been a gamechanger for my sense of self worth at the work.”

    Director of Executive Operations at a venture-backed tech company

  • “Ashley rotated between guide/coach, understanding ear, and mirror beautifully and in all the ways I needed it most but didn't know it. As a result, I was able to take a challenging onboarding experience into a new company and bring up my confidence. Working with Ashley has helped me to identify and name where issues and triggers come from, and as a result I truly feel like I got my mojo back. I am so grateful for Ashley. The only negative is that I've never had a coach before this experience and I am nervous that Ashley is as good as it gets?”

    Head of HR in the Beauty Industry

  • “Ashley was able to help me think creatively and strategically through workplace challenges that were directly tied to my career progression in my organization. Her support and advice were precise, timely, and spot on. She was effective and helped me impress the right people. After the end of our initial engagement, I achieved all of the goals I had and was able to successfully get a major strategy approved. I look forward to working with her in the future and she comes highly recommended!”

    Director of Digital Learning at a top non-profit

frequently asked

The questions high achievers ask first

Who is this coaching for?

VPs, C-suite, senior leaders, and high performers ready to step into those roles, especially in fast-moving companies. If you're ready for a step change and willing to challenge your own assumptions to get there, this is for you.

Who isn’t this a fit for?

My coaching isn’t for everyone. If you believe the problem is mostly external — your boss, your company, your timing — this will be frustrating for you. Not because those things don't matter. They sometimes do. But my work starts with what you can control and shift right now. I'm also not a good fit if you're looking for ongoing emotional processing without a concrete strategy attached to it. My clients want clarity and a plan. If you're still at the "I just need to vent" stage, that's okay, but come back when you're ready for what comes after that.

How is this different from other types of coaching?

I'm a former tech VP, not a career theorist. My coaching is both tactical and strategic: we work to pinpoint what's actually holding you back, including the real fears and assumptions underneath it, then build a concrete strategy against that specific problem. My expertise is helping my clients unlock the right reframe and that involves less talking about feelings and conceptual theories, and more focus on changing outcomes.

What results can I expect?

Clients negotiate promotions and meaningful raises, nail high-stakes interviews, and finally get recognized as the strategic leaders they are, usually within a three-month engagement.

How long is the engagement?

The core partnership runs three months, with biweekly 60-minute sessions plus a comprehensive onboarding deep dive and assessments to tailor your plan.

How do we start?

Book a free 30-min strategy session. We'll talk through where you are and where you want to be, and decide together whether working together is the right next move.

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Before you go

The newletter read by leaders at Google, Netflix, Chanel, LinkedIn, and A24.

Reframed is where I share what actually helps you get ahead — not vague advice, but the specific thinking and communication shifts that get senior leaders seen, heard, and promoted. One issue a week.

MAKE THE CAREER CHANGES YOU DESIRE

STOP WAITING FOR SOMEONE ELSE TO NOTICE YOUR POTENTIAL

You've been doing strong work for years. You may have even been told you're strategic or leadership material. So why aren't you moving forward?

The issue isn't your performance. It's how your performance is being perceived. At a certain point in every career, expectations shift. The professionals who advance aren't necessarily doing better work than you. They've learned how to think, communicate, and connect their work to business outcomes in a way leadership recognizes as impact.

That's the step change. And it's exactly what we work on together.

BOOK A FREE 30-MIN STRATEGY SESSION